We shot the AW18 product shots a few weeks back, I wanted to get them shot nice and early before the season launches online, because I wanted the shots to take with me to Paris and New York to be able to show the fits of the pieces to the buyers. The shoot took place in Northern Quarter, Manchester and was shot by a talented young photographer, Christopher McCrory. My mate Daniel Stevens from back home in Preston agreed to model for the shoot. With his modelling career seeing some strong progress this last year I was happy to have him shoot with us. My friend Emily Wilkinson, a photography student at Manchester School of Art, came down and assisted on the shoot, as well as helping out with shooting the above images, all shot on 35mm film. Keep an eye on our Instagram @jacobkaneuk for updates on AW18 release dates.

Jacob Kane